prospectus
Brand Refresh
2017
Prospectus is a Recruitment, Advertising and Design agency working solely for the beyond profit sector. Since the agency has been expanding rapidly it is now made up of multiple departments that each serve a unique audience. The challenge was to create develop their brand image as they did not feel it reflected the diverse set of personalities and the wide target audience. It had to be fresh, conceptual and innovative as well as too recruitment focused and doesn’t highlight the other area of expertise as it should do (advertising and design) and most importantly it didn't highlight what made them different - Prospectus work with the beyond profit sectors only, this is where the balloon cloud scupture concept ties in.
Logo Refresh
The logo refresh involved a subtle change to keep brand recognition by changing the typography to something that’s was energetic and developing the logo through using a lively typeface (Karmina Sans).
