Prospectus is a specialist recruitment consultancy and recruitment advertising and design agency working exclusively with the beyond profit sector.
Challenge:
To develop their brand image as it no longer reflected the fast expansion and growing audience. It needed to be fresh, innovative and fun as it felt too corporate.
Approach:
I was given a budget to manage and started by carrying customer surveys, reviewing competition and creating various moodboards from new colour palettes, typography and photography. Once I came up with the concept and it was agreed I organised a professional photoshoot which set the tone for the rest of the brand.